Turn brand identity into governance-grade artifacts. Measure behavioral alignment. Govern decisions at scale.
Without codification, brand principles can't survive the pressure of quarterly targets, urgent customer requests, or cross-functional disagreement. The problem isn't intention—it's that stated values and operational reality drift apart, and most organizations can't measure the gap, much less govern it.
Each layer builds on the previous one to create a closed-loop system for brand governance—from defining identity to measuring alignment to governing decisions to fixing structural misalignment.
Extract and codify brand identity through evidence-based inquiry. Turn intuition into governance-grade tenets with explicit tradeoffs, exclusions, and observable behaviors.
Measure behavioral alignment through revealed preference. Game-theoretic scenarios show where stated values meet operational reality. Establishes behavioral baseline.
Govern ongoing decisions through multi-perspective classification. Distinguish variance from exception from violation. Track exception genealogy and codify justified exceptions into doctrine.
Translate behavioral patterns into structural recommendations. When violations cluster, recommend interventions: role redesign, process restructure, incentive realignment.
Every tenet is anchored in evidence. Every field requires quotes. Every claim is confidence-scored. The process extracts what you already know and validates it survives interrogation.
Four questions establish the strategic landscape: industry positioning, competitive dynamics, customer pain points, and differentiation. This anchors everything in operational reality.
6-7 visceral questions extract emotional anchors: pride moments, anger triggers, explicit exclusions, soul-selling boundaries. These reveal principles under pressure.
AI synthesizes brand archetype and customer psychotype from conversation patterns. Every hypothesis is confidence-scored based on evidence quality.
Adaptive questioning resolves contradictions, strengthens weak tenets, and extracts missing evidence. Questions adapt based on uncertainty. Maximum 12 questions.
Generate tenets with explicit rule, tradeoff, exclusion, and observable behaviors. Every field must map to evidence anchors. No claims without quotes.
Bridge Integrity Score measures whether the tenet connects brand identity, customer needs, and market reality. Only 4-5 rated tenets lock.
We measure tenet quality through Bridge Integrity Scores and evidence anchoring. Every word must be defensible.
Measures how well a tenet connects brand identity, customer needs, and market reality. Scale: 0 (disconnected) to 5 (perfect bridge). Only tenets scoring 4 or 5 are lockable.
Every tenet field must map to direct quotes from your answers. Approximately 12 anchors are extracted per answer, ranked by confidence × recency. The top 16 form the evidence pack.
Telemetry measures whether you actually behave according to stated values—without monitoring work, reading email, or surveilling employees.
Game-theoretic scenarios force value trade-offs. No "right" answers—only revealed patterns. Compare behavioral archetype to Discovery baseline.
Responses use participant_anonymous_id, not employee IDs. Team aggregates require minimum 5 people. Access logging for compliance.
Individual behavioral archetype + alignment score (0-100%). Team friction maps show where stated and lived values diverge.
Re-assess every quarter. Track alignment trends over time. Identify where tenets break down in practice. Feed into Parallax.
From defining who you are to measuring behavioral alignment to governing decisions at scale.
Discovery establishes immutable source truth. The operational loop continuously measures, classifies, intervenes, and remeasures—CI/CD for organizational behavior.
Discovery codifies tenets (immutable source). Tenets flow to Telemetry(measures behavior) and Parallax (governance rules). Telemetry scores feed Parallax for classification. Violations trigger Intervention (structural fixes). Fixes loop back to Telemetry for remeasurement.
Deploy fix → Remeasure behavior → Reclassify decisions → Detect new violations → Deploy new fix. The operational loop (Telemetry ↔ Parallax ↔ Intervention) runs continuously while Discovery tenets remain locked.
Leave with locked Tenets your team can reference—without debating what "the brand" means every time a decision matters.